The term “innovation” is commonly perceived as “new product introduction” forgetting about the broader concept of “discontinuity” with the past, of deep change in order to obtain the creation of value through the definition of a new competitive advantage.
In order to become a real competitive advantage, innovation, which normally starts as a unique creative idea, must be tested against the customers’ needs and expectations, the competitive environment and, last but not least, the company internal resources.
VVR professionals constantly support the company management through all those phases, contributing to maximize the effectiveness of the innovation during its operative implementation.
